According to shoppers, the lip crayon glides on smoothly with a matte finish that looks soft, not flat. The pink-beige tone ...

My happy place is the drugstore makeup section — always has been, always will be. It’s in those fluorescent-lit aisles that I ...

Maybelline has launched a new mascara, and it’s already going viral - Make-up removal without the eye aggro? Sign me up ...

Feeling nostalgic for 2016? Maybelline is too, and they just launched a limited-time bundle of Great Lash Mascara and Baby ...

"I love, love, love this mascara." ...

Maybelline is under fire again for hiring a bearded makeup artist to star in its latest ad — just weeks after the brand fielded calls for boycotts over tapping Dylan Mulvaney to promote its concealer.

Maybelline New York is targeting music and gaming communities with the launch of an interactive Roblox campaign, “Makeup Your Mix,” according to a press release. The effort was made in partnership ...

She mixed petroleum jelly with coal dust and ash from a burnt cork and applied it to her lashes and brows. Mabel's simple beauty trick ignited Tom Lyle's imagination and the young entrepreneur started ...