If you stop and think about it, a bass lure is only a bass lure if you’re throwing it for bass. Take the same bait off the lake and chuck in the bay and suddenly it’s a redfish lure. Throw your ...

When Bart Miller died in 2018, he left behind a rich legacy as one of the sport’s most well-known fishermen-turned-lure-designers. His line of Black Bart lures has become the gold standard around the ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." No piece of fishing tackle generates more heated debate than the choice of fishing lures. So with the ...

A lure with a funny name is serious business when it comes to catching black bass as winter marches toward spring.

From topwaters to hard baits, soft plastics and swimbaits, this guide to seatrout lures is your arsenal to hunt speckled trout. The post Catch More Speckled Trout: 27 Top Seatrout Lures appeared ...

This lure’s metal lip not only holds up to whacking hard bottom, but can be tweaked so the bait’s action matches the musky’s mood. Musky lures are so important because, well, muskies are moody.

Bait finesse systems are all the rage on the freshwater scene, and now light baitcasting tackle is gaining fans in the salt.

If I had to choose one lure to fish with, it would be the Marlin Magic Ruckus. It’s not only because it’s made by Marlin Magic Lures, but I do honestly think it gives me an advantage over other lures ...

There’s nothing like the jolt of adrenaline when that fishing line jerks tight from a big-mouth bass hammering a lure as the rod bends over. Bass are aggressive fish that fight hard and are widely ...