Why buy when you can build something better? This DIY fishing lure is not only easy to make—it swims just like a real fish.

“Here’s a better picture where you can see how big she actually was …. That little lure in the corner of her mouth? That’s this head, right here.” Andy Moyes proudly displays a dirty iPhone screen and ...

In our sport, no piece of gear is probably scrutinized, inquired about, second-guessed or glorified more than the lure. “What did you catch ‘em on?” and “What color?” might be two of the most ...

It’s amazing what a difference a minute design change can make in a fishing lure. Trader Bay Lures reshaped its Primo Chugger, giving the lure a slightly smaller cupped face and a slimmer, more ...

The soft-plastic lure fluttered and kicked like a struggling frog across the weed mat and into the open pocket. Then, with the abrupt swirl that never gets old, a solid bass rose in a boiling strike.

It's really true that a lure can make the difference between a good day on the water, or a bad day on the water. Does the ...

Worms aren't squirming around in the depths of Beaver and other area lakes, yet plastic worms may get black bass to bite during summer more than any other lure. If worms aren't a natural food, why do ...

If fish could jump a country mile, they might make a flying leap out of Lake Windsor and land in Tom Diepenbrock's rec room. They'd be missiles with gills drawn by his vast collection of fishing lures ...