These top brands all ditched their names from their logos.

Mention branding and many non-marketers immediately think about the company’s logo—but branding extends further. Branding involves every interaction your customers have with your company. Your ...

It alleges the design bears “undeniable similarity” to its trademarked identity.

From mass email to apparel and beyond, UAB Medicine’s brand touchpoints are diverse and varied. Reference this section for general logo usage guidance, and keep in mind that the UAB monogram should ...