Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

SEO used to be the sole way to increase your internet presence. Not anymore. Many people are rapidly switching from ...

The AI search engines also arguably have an advantage in being able to weave pre-trained “internal knowledge” in with data ...

Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we ...

When even the slightest edge can make the difference, B2B marketers must consider being early adopters of Answer Engine ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

Here's how to optimize for LLMs, knowledge graphs, and modern search engines and build a digital footprint recommendation engines trust. SEO is all about optimizing for, well, search. In 2018, I ...

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

The more that generative AI tools fulfill queries for users that used to rely on search, the fewer clicks go to websites, and ...

A study reveals new insight into how often AI search engines cite sources, and which websites receive the most citations. AI search engines cite third-party content the most. Citation frequency varies ...

If your law firm still views “search visibility” as landing a top spot in Google’s traditional results, you may be missing a ...