Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

Adopting a Generative Engine Optimization (GEO)-first approach means creating content optimized not only for human readers ...

Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

When even the slightest edge can make the difference, B2B marketers must consider being early adopters of Answer Engine ...

Here's how to optimize for LLMs, knowledge graphs, and modern search engines and build a digital footprint recommendation engines trust. SEO is all about optimizing for, well, search. In 2018, I ...

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

The more that generative AI tools fulfill queries for users that used to rely on search, the fewer clicks go to websites, and ...

SMEs can now position their content for Perplexity visibility through an optimization service targeted at generative ...