As a subject matter expert on digital marketing in the B2B demand creation space, clients frequently ask for my opinion and recommendations on how best to optimize their lead nurturing program ...

The outlook toward lead nurturing and acceleration strategies isn’t exactly glowing: 51% of survey respondents to the “2024 Lead Nurturing & Acceleration Benchmark Survey” believed their lead ...

The marketing team had become very good at creating responses to multi-channel marketing programs. So good in fact, that the top of the sales funnel overflowed with leads to the point that it was ...

Lead nurturing is more than guiding prospects through a sales funnel—the true challenge is converting these leads into loyal customers. Successful lead nurturing involves a strategic approach that ...

New leads may never result in a sale. As a salesperson, you can’t afford to give up on a prospect simply because they are unwilling or unready to buy at the current moment. Instead, savvy sellers use ...

Are you a print subscriber? Activate your account. By Kurt Kaufer - 3 hours 7 min ago By Alexandra Jardine - 3 hours 7 min ago By Jon Springer - 4 hours 7 min ago By Ethan Jakob Craft - 4 hours 7 min ...

This article is sponsored by HubSpot. Very few leads are ready to make a purchase right away; the rest require strategic nurturing before they’re ready to make a purchase decision. Unfortunately, many ...

Have you ever had a high-potential lead show interest, only to suddenly go silent? It is frustrating when you know your product or service could help them, but the timing just isn't right. The truth ...

If Goldilocks left the forest and went into the wonderful world of marketing automation, she might experience a sense of déjà-vu. When it comes to lead nurturing some programmes start out too hard and ...

Driving interest in your brand to enable growth is a challenge – one that is becoming even more apparent, as budgets have become tighter and buyer scrutiny is at an all-time high. In this competitive ...

Even with pressure to close deals in a looming recession, the emphasis should still be on nurturing buyers, and not selling them. B2B companies often have a longer sales cycle due, in part, to the ...