Think of three marketing channels. Got them in mind? We’re willing to bet you didn’t picture newspapers, radio, or ...

Years of optimization and personalization have left marketing chasing metrics over meaning. Clean data offers a way to ...

From my early days as an assistant brand manager at P&G through my second CMO role, I’ve always strangely looked forward to annual budget planning. I’ve seen all sorts of models used: build from the ...

NEW YORK, NY, October 22, 2024 (EZ Newswire) -- Chalice AI today announced that it has been recognized as a Programmatic Solutions “One to Watch” in the Modern Marketing Data Stack 2025: How Leading ...

HubSpot used its INBOUND 2025 conference at the Moscone Center today to roll out a slate of AI-driven product updates spanning data, marketing, sales and commerce, and to introduce “The Loop,” a new ...

Artificial intelligence in marketing continues to be a focus for legacy CPG marketers that are contending with upstart rivals and fast-changing consumer trends. Mondelēz joins other fast-moving ...

In a world where brands battle misinformation, algorithms and scepticism, marketing must place integrity above clever slogans ...