Google has introduced an 'Association' metric in Brand Lift Studies and launched new tools for data integration, geo-experimentation, and marketing mix modeling. The updates aim to help advertisers ...

GetHookd has updated its platform, giving ecommerce media buyers a faster way to discover trending user-generated content ...

Q1 2026 revenue reaches $56.31 billion with $55.02 billion from ads, as Meta scales AI models and strengthens advertiser ...

The tech giant runs two models: cost-per-click (CPC), where the advertiser pays only when a user clicks the ad, and ...

Meta has made changes to its measurement and attribution. Ad buyers say: it’s about time. Last week, Meta announced that it was redefining click-through attribution to enable more consistency with ...

A lawsuit from the Consumer Federation of America accuses Meta of misleading consumers about its efforts to combat scams ...

Meta launches ads on WhatsApp in Kenya for 2026. Promotions appear in Status and Channels, keeping private chats ad-free and ...

Sociable is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. Meta has rolled out an improved ad serving process for ...

Meta rolls out WhatsApp ads in Kenya inside Status and Channels. How targeting works, why now, and what Kenyan users should expect.