Results agility means shifting the focus from activity to outcome. In this example, the better measure might be first-contact ...

The following excerpt is from franchise expert Mark Siebert’s book The Multiplier Model. Buy it now. One of the most important things you can do to help ensure the success of your business is to ...

Conventional KPIs (as used for demand gen) fail to demonstrate the sustainable impact of ABM to your organisation. A new mix of hard and soft KPI’s are critical to chart the added value at each stage.