Before Trident and Bazooka, Hubba Bubba and Big League Chew, there was Juicy Fruit. And although gum chewing has recently hit an overall slump, the tasty gum in its signature yellow packaging has been ...

Minty gum is great and everything — but sometimes, I prefer the fruity flavor. That's why I've always been a big fan of Juicy Fruit. In my humble opinion, it's the perfect gum for anyone craving ...

CHICAGO — Chew on this: Juicy Fruit, one of the oldest gum brands, is back on the air for the first time in more than a decade with its own TV commercials. The quirky campaign, created by ad agency ...

Chew on this: Juicy Fruit, one of the oldest gum brands, is back on the air for the first time in more than a decade with its own TV commercials. The quirky campaign, created by ad agency DDB Chicago, ...

It looks like gum giant Wm. Wrigley Jr. Co. has conceived a “son” of a Spearmint ad campaign for its 101-year-old Juicy Fruit brand. Touting Spearmint as a chewing alternative for lighting up has been ...

Don't miss out on the headlines from Eat. Followed categories will be added to My News. Juicy Fruit and P.K chewing gum will no longer contain any sugar as Mars Wrigley expands its range of sugar-free ...

A Juicy Fruit ad starring Aaron Paul has very little to do with gum and everything to do with telekinesis and clothes flying off. The actor achieved stardom with his portrayal of Jesse Pinkman on ...

A day after National Coffee Day, National Chewing Gum Day is here to refresh and tame your caffeine breath. It also might be a time to reflect on some of the most popular brands of chewing gum from ...

Wrigley is not OK with you vaping its gum flavors. In a new lawsuit filed last week, Chicago-based Wrigley is accusing Chi-Town Vapers of trademark infringement over its Juicy Fruit and Doublemint ...