With the acquisition, iSpot will add set-top box data from 16.6 million homes to its smart TV data footprint, bringing iSpot’s total available TV device footprint to 82.7 million.

Goldman Sachs has agreed to invest $325 million in ad measurement and analytics company iSpot.tv, the investment bank said on Wednesday. iSpot, which measures the effectiveness of TV ads on linear ...

Goldman Sachs Asset Management will invest $325 million in iSpot.tv as the Seattle-area company loosens industry stalwart Nielsen’s longtime hold on the market for measuring TV ads across ...