Quiz & giveaway programming saw impressions jump by 8.5% YoY during daytime, buoyed by TV staples like "The Price Is Right" — a capable vehicle for CPG sponsorship. Kids programming, however, ...

TV ad measurement provider iSpot.tv has acquired Ace Metrix, a company that screens and scores video advertising using a survey-based methodology. The deal will help iSpot track both business outcomes ...

With the acquisition of the AMC Networks CEO's company, iSpot will add set-top box data from 16.6 million homes, bringing its total available TV device footprint to 82.7 million.

The TV measurement company’s ad catalog provides transparency for more than 2 million unique creative spots to date across 63,672 brands and 179 industries. This is iSpot’s first-ever MRC ...

iSpot.tv offers some other fun insights. For example, the company lists the top 10 most digitally engaging ad campaigns — now populated with ads from Supercell, State Farm, EA and Netflix.

The new agreement gives Camelot’s brand partners the ability to utilize iSpot’s suite of TV ad measurement products, including unified cross-platform and verified streaming capabilities, which utilize ...

TV analytics firm 605 has been acquired by ad measurement company iSpot, the company’s fourth acquisition in five years and its largest to date. Kristin Dolan, who founded 605, became CEO of AMC ...

As the head of engineering and product at iSpot.tv — the Bellevue, Wash.-based television ad measurement and analytics company — Anthony Skinner has a ...

Medical marketers can import Swoop’s advanced audience segments into the iSpot dashboard in order to access deeper insights and channel optimization.