The following is a guest post by DJG. Over the past five years the average cost of a single post from a social media influencer has risen dramatically, according to new data released from IZEA ...

Influencer Marketing is an industry in transition. Influencer Marketing is at an inflection point. Brands are doubling down on spend and scale, with some even spending up to 50% of their marketing ...

The way consumers shop today looks nothing like it did a decade ago. Gone are the days when a flashy TV commercial or a celebrity endorsement could drive meaningful sales. Now, purchasing decisions ...

LOS ANGELES, CA / ACCESSWIRE / October 1, 2024 / The Digital Dept., a subsidiary of Dolphin (NASDAQ:DLPN) and a leading full-service influencer marketing and talent management firm, is celebrating a ...

Los Angeles, California--(Newsfile Corp. - June 3, 2025) - Digital Silk, an award-winning agency specializing in brand strategies, custom websites and digital marketing campaigns, is announcing ...

The creator economy is evolving. A few years ago, a fitness YouTuber would launch a merch line or a pre-workout powder. Today ...

SAN ANTONIO – Like it or not, social media is here to stay, and digital influencers are a major way to reach audiences in everything from politics to media and business. The University of Texas at San ...

Small businesses face the ongoing challenge of standing out in crowded marketplaces, both online and off. One strategy that has gained significant traction in recent years is leveraging prominent, ...

Imagine walking down a busy city street, glancing at a massive digital billboard, and seeing your favorite influencer or celebrity discussing the latest must-have product or trend. It feels personal ...

Digital Brands Group (NASDAQ:DBGI) has partnered with prominent influencer marketer LTK to raise awareness of its Sundry, Stateside, and Avo brands through videos and influencer endorsements. “LTK is ...

The group is expected to provide “guidance and leadership” as the union attempts to break into covering original work and not just branded content. By Katie Kilkenny Enterprise Reporter, TV & Labor In ...

The SAG-AFTRA National Board voted to create an influencer and digital creator committee, taking another step to bring influencers into the world of TV and movie stars. The move is an acknowledgement ...