The denim brand's "Behind Every Original" campaign also features Questlove clad in a denim-on-denim look.

The Super Bowl is more than a game. It’s the biggest media moment in the country, and Levi's fully captured the entire moment ...

Levi Strauss & Co. has built an empire in part on jeans that make butts look good, and now it’s leaning into those iconic back pockets with its first Super […] ...

Levi Strauss & Co. is doubling down on luxury denim, planning to roll out its new “Blue Tab” jeans — which cost $300 to $400 — in more stores next year as it targets higher-end shoppers while keeping ...

Levi’s 501s may forever be the best jeans for men, but I must confess: I’ve never found a new pair that fits my body. Over the years, I’ve tried every style, from the 501 shrink-to-fits to the premium ...

Levi Strauss & Co. has reopened its San Francisco museum, The Vault, offering a look at how Levi's jeans have shaped music, fashion and culture for more than a century. The newly reimagined space ...

There are jeans, and then there’s the Levi’s 501. Launched in 1890, it’s been a mainstay of American style, GQ’s pages, and my own closet. Probably yours, too. But here’s the rub: like Coke Classic or ...