Answer: Actually, as you'd expect, people really like humorous ads. But, they have proven more appropriate in ads for products that people are not really involved in (that is, products that they don't ...

Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

The snack brand's new campaign, "Cravings Can Happen Anywhere," leans into absurd humor to highlight how hunger for the ...

Twix recently released a humorous ad promoting its twin-fingered chocolate sweet treat, but some stuffy viewers failed to see the funny side. As a result, the playful ad was swiftly banned by the ...

Bud Light is back in the game. The controversial beer brand launched a teaser Thursday for what is promised to be a humorous Super Bowl commercial, marking a return to basics after a months-long ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 44 sec ago By Tim Nudd - 4 hours 29 min ago By Gillian Follett - 5 hours 29 min ago By E.J. Schultz - 5 hours 29 min ...

It’s time to stop taking advertising so seriously. Let’s put the laughs—and the growth—back into marketing. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...

Saudi Arabia’s National Day ad is winning global attention by breaking stereotypes through humor and vivid storytelling. It ...

Apple's recent advertising campaign in China has taken a playful twist to highlight the security features of its iPhones. After partnering with a famous comedian, Apple released humorous video ads ...

Beer ads try to be funny, but a regulatory group has determined that Molson Coors went too far with a recent ad that compares rivals' light beer to water.The National Advertising Division, which is ...