The Pink Stuff is a mildly abrasive pink-colored multipurpose cleaning paste that you gently apply to stained surfaces with a soft cloth or sponge, then scrub and rinse (read more about how to use The ...
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The Pink Stuff: Is This Trendy Cleaner Worth The Hype?

I’m often amazed by the helpful hacks and recipes I stumble upon during my irregular visits to the TikTok app. While I’m more ...
The Pink Stuff, an abrasive cleaning paste, is everywhere these days. It was launched into popularity by TikTok and Instagram, where videos show creators using The Pink Stuff to scrub and scour grime ...
Cleaning pastes aren't a new invention. We've tested many through the years in the Good Housekeeping Institute Home Care & Cleaning Lab and you've probably even used one to polish tarnished silver or ...
I’m not usually that dramatic when I discuss cleaning products, but maybe I am now that I’ve divided my cleaning knowledge into my BTPS and ATPS eras — Before The Pink Stuff and After The Pink Stuff.
I'm a cat owner, which means I have to embrace the possibility that weird splotches and stains will appear everywhere and anywhere in my home. Whether it's the wet food she splatters Jackson ...
Like many others, I’ve spent my young adult years hopping from one apartment to the next. Whenever I entered a new place, I was flabbergasted by the amount of grit and grime that had accumulated on ...
Sales of The Pink Stuff quadrupled since 2018, reaching about $125 million a year, thanks to the product’s virality on platforms like Instagram and TikTok. While Star Brands benefits from the viral ...
This station earns commissions on purchases made through the link(s) on this page. If you’ve noticed the eye-catching packaging of The Pink Stuff Miracle All Purpose Cleaning Paste popping up ...
We’re living in a #CleanTok world where, with the right marketing, cleaning products are now celebrities. Need evidence? Giving off serious Barbiecore energy, The Pink Stuff, promised to smell like ...