Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. When it comes to making critical career and business decisions ...

Learn the systematic process for sorting data to aid in your business decision-making. The core objective of market research is to provide evidence-based insights that decrease uncertainty and risk.

Customer sentiment is the emotional tone or attitude expressed by customers toward a brand, product or service. Understanding this can give companies a significant advantage in shaping business ...

Brand reputation is built on consumer feedback. But overcoming the schism between a brand’s desired identity and how customers actually perceive it is a challenge that many new and even ...

Small businesses can use AI and machine learning to structure big data and gain valuable insights. Learn how to use big data for better decision-making. Small businesses data analytics to cut costs, ...

If you’ve ever watched a stock soar for years and wondered why that company keeps winning while its competitors keep fading, you’ve already brushed up against the idea of an economic moat. Some ...

Do you want to increase your income? Maybe you've been looking for a way to boost your investment returns. Analyzing a company's financial statements could be the key to unlocking your goals of ...