Powder foundation is definitely having a moment right now, especially because they often make such a great alternative to liquid and cream foundations—they’re less messy and far more portable.

So what is the allure of powder foundation? In addition to most full-coverage powder foundations having an “instant transformation” effect that makes for a great social media post, makeup artist and ...

If you’re trying to achieve a soft, natural look with your makeup, powder foundation makeup is a great option. It’s easier to apply than liquid foundation while providing more coverage than primers or ...