Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. While these tools can speed up the process of launching campaigns, they often ...

Since the beginning, search marketing’s central theme has been to help consumers find the information and products they seek. This is why quality score is an essential factor that benefits both the ...

Google’s new ads rules demote confusing landing pages and reward those aligned with user intent. Google Ads now prioritizes landing pages that are easy to navigate. Ads with confusing pages are ...

Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

If you're a parent, you're used to repeating yourself. And Google was founded in 1998, so the organization is realistically in the age of parenthood, right? As a parent who has to endlessly repeat the ...

Google has announced it made some updates to its ad quality where it now takes into account better measurements for understanding the user navigation experience and if that user will or will not be ...

Google supposedly added two new metrics within the Google Ads AI Max campaigns for improved tracking and reporting. One is named expanded matches and the other is named expanded landing pages. This ...

Google is going to start using generative AI to boost Search ads’ relevance based on the context of a query, the company announced at its Google Marketing Live event today. Last year, the tech giant ...

The return of Google’s landing pages reports is a bright spot for analytics practitioners who are already familiar with them from Universal Analytics. Welcoming back an old friend can be a great ...

AI chatbots have only just been put into consumers’ hands, but tech giants are rushing to monetize them. For instance, shortly after Bing Chat’s arrival, Microsoft began slipping ads into the ...