Retention goals are now fully available to help you bid more for lapsed customers. Customer acquisition cost reporting can be found in a new column in campaign reporting. Google said it improved on ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Google Ads conversation started goals section, where you setup WhatsApp messages within Google Ads, has new tabs. Google added diagnostics, store diagnostics, and webpages. Conversion diagnostics is a ...

The revolutionary advertising product launched 25 years ago, propelling the company into the stratosphere. Could the party be ...

Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.

Google Ads introduced customer lifecycle features in Performance Max, which will let you bid more aggressively for lapsed customers and track acquisition costs more precisely. PMax is also getting new ...

Google today introduced four updates meant to help retailers ahead of the holiday shopping season. Key updates: Why we care: There are fewer days between Thanksgiving and New Year’s to reach consumers ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

Selin Song, Google's president of customer solutions, shares how SMBs are using Ai for advertising to compete and unlock new ...