The best ads are answers to questions consumers have about products and services. That's how Vidhya Srinivasan, VP and ...

Google Search is a prime example of a service that was once the best in the world but has since been bled by a thousand cuts into something that’s more frustrating than useful. It seems that somebody ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets ...

Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a ...

As the company explained, text ads on the search results page will soon appear together with a single "Sponsored results" ...

When you think of Google, what comes to mind? Search engines, smartphones, email, cloud storage — perhaps even self-driving cars. But beneath its impressive portfolio of products and services lies the ...

Google recently updated its sponsored search results – those listings that typically appear above organic results in search engine results pages (SERPs) – with new navigation ...

With the option to customize which brands and topics you see or turn off ads personalization entirely With the option to customize which brands and topics you see or turn off ads personalization ...

A new phishing campaign targeting Amazon Web Services (AWS) logins is abusing Google ads to sneak phishing sites into Google Search to steal your login credentials. The campaign was discovered by ...

Google will begin to show ads in AI Overviews, the AI-generated summaries it supplies for certain Google Search queries, and will add links to relevant web pages for some of those summaries as well.