Why the time was ripe for Google to retire the AdWords brand. Google shook up the digital advertising world this week when it announced it would rebrand its DoubleClick and AdWords products as part of ...

Google has rebranded AdWords as Google Ads and consolidated its other advertising products into Google Marketing Platform and Google Ad Manager. The change is intended to make it easier for small ...

Google is the largest digital advertising platform in the world, but has faced criticisms for how unwieldy it can be to navigate or even differentiate products like AdWords and DoubleClick. In the ...

If you use Google services, and you don't want anyone raiding or wrecking your account and services--not to mention your life--Google two-step verification security is for you. Read now Google is ...

As part of an ongoing series, the CNN Underscored team showcases outstanding deals you can shop right now in the CNN Store. Each week, our staff features a product we think you’ll love. This week, ...

Google is retiring its two most-recognized advertising brand names — DoubleClick and AdWords — as part of a broad rebranding of its ad products. The new Google ad lineup will comprise three main ...

The revolutionary advertising product launched 25 years ago, propelling the company into the stratosphere. Could the party be ...

Google’s complex lineup of ad products is getting rebranded. Sridhar Ramaswamy, the senior vice president who leads Google’s ad efforts, explained the rebrand at a press event this morning, where he ...

What, exactly, is a demand-side platform (DSP)? Isn’t it similar to AdWords? If you’re one of the many marketers who are still unclear about what DSPs are and how they’re different from AdWords, Ratko ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Salesforce.com and Google are putting more muscle into ...

Starting Tuesday, paid search managers were greeted with Google’s new branding for its ads platform, known as AdWords since its debut in 2000. The new Google Ads logo appears at the top of the ...

Google is notifying advertisers that AdWords Express has joined the Google Ads platform. AdWords Express campaigns are now available in Google Ads as ‘Smart’ campaigns. Previously, AdWords Express was ...