Industry analyst Matthew Bell predicted a rise in in-game advertising last month as publishers pursue new revenue streams, ...

Take-Two Interactive has no plans to add interstitial ads in full-priced games, saying that it would be 'unfair,' but free-to-play titles are fair game.

In-game advertisements have existed for as long as free-to-play mobile games. While this unfortunate practice relies heavily on the mobile gaming industry, it has made its way into PC games, ...