A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials, the ...

Get the five stories that will challenge you to rethink the world by signing up for MicCheck Daily. The nostalgic AXE scent that wafted through middle school hallways has stayed the same. But the way ...

Unilever’s Axe celebrates uncoolness in funny social-only campaign Unilever calls out ads built around always-sexy guys in an irreverent mobile-first effort delivering surprise customized videos and ...

As part of its new “Find Your Magic” campaign, Axe released a 30-second spot for Super Bowl 50 between the Carolina Panthers and Denver Broncos, which emphasizes male empowerment in the name of its ...

Unilever calls out ads built around always-sexy guys in an irreverent mobile-first effort delivering surprise customized videos and showcasing how Axe can make users cool, even when they are not. The ...