The very first FIFA World Cup final, contested by Uruguay and Argentina in 1930, started with a disagreement: Who would supply the ball? Both teams wanted to, because they were used to playing with ...
Football by its nature never stands still. Jerry Seinfeld once said, “you don’t follow the player, you follow the shirt,” and although he was talking about baseball, the logic easily translates to the ...
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Football design evolution

Videographic showing the changes in the designs of the World Cup football up to the 2026 Trionda ball, which means "three waves" in Spanish and representing the three host countries: Canada, Mexico ...
FIFA recently launched the visual identity for the 2026 World Cup held in Canada, the US, and Mexico. We hear from four brand and design experts about their thoughts on the tournament’s identity, and ...
When adidas released its laceless ACE 16+ Purecontrol at the start of 2016, the hype train began immediately. Headlines praised the “world’s first laceless boot” and saluted adidas for its innovations ...