Apple has unveiled its vibrant new logo for Apple TV, which will be featured at the beginning of its shows and films.

Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...

Apple has introduced a new intro for its ‌Apple TV‌ streaming service, and this time it was created entirely with practical effects, rather than digital tricks. The company teamed up with TBWA\Media ...