Painted Neck Stratocasters? These Fender Custom Shop models put a distinct – and divisive – twist on the traditional template

Candy Green, Ice Blue Metallic and Shell Pink are just some of the finishes on offer in Music Zoo's exclusive Custom Shop ...
Billboard

Fender Taps Tokyo for ‘First Flagship Store.’ Here’s Why

The guitar maker's revenue in Japan has seen double-digit growth each year since 2015. By Associated Press Fender, the guitar of choice for some of the world’s biggest stars from Jimi Hendrix to Eric ...
MusicRadar

The Fender Custom Shop rolls out stunning master-built Prestige range and limited edition Annual Collection

Tech After years of covering the NAMM cycle I've never seen flagship gear hit the shelves so quickly - here are 6 of the hottest NAMM 26 releases you can pick up right now Guitars The best new guitar ...