Dark patterns, also known as deceptive design or deceptive patterns, are essentially tricks. Websites and apps use dark patterns to manipulate users into making decisions they wouldn’t have otherwise ...

Children fall broadly into four eating categories, according to new research at Aston University, and parents feed their children differently depending on those categories. The four categories ...

Recently, I came across a helpful article by William Baum (2018) 1 on the “three laws of behavior.” Baum is a behavior analyst who works in the tradition of B. F. Skinner, and the article focuses on ...

Behavioral segmentation is not only about identifying the people who have different mindsets, it’s an activity of optimizing marketing campaigns to match the behavioral patterns (habits, emotions, and ...