Advertising means more than simply communicating the name, price or address of your small business, product or service to potential buyers. Advertising strategies should use your marketing research to ...

Brilliant billboard advertising can stop you in your tracks, embracing larger-than-life design and clever copy to grab the attention of passers-by. It's a diverse space, but while TV adverts might ...

Remember the age-old question, "If a tree falls in the woods but no one is there to hear it, does it make a sound"? You could ask a similar question about advertising. If you display advertisements on ...

Advertising began with a simple principle: Reach the right people with the right message. Somewhere along the way, I see this ...

(CBS News) I've got nothing against viral advertising. I sometimes take issue when it's done in a way that comes off as real when it's not, but have to admit there are some great ads made for those ...

Everyone likes to watch videos on the web. According to official statistics from YouTube, they have " over a billion users — almost one-third of all people on the Internet — and every day people watch ...

My mailbox continues to overflow with Internet-related items. Some are genuinely informative; most are self-serving. Two items, however, attracted my attention and are worth passing on. Use the ...

Lawyer video marketing is thriving online and there are a number of reasons why more lawyers are investing in video to support their thought-leadership initiatives. Video can do wonders to increase ...

There’s no such thing as bad press. It’s a cliché, and — even worse than that — it’s not even true. If you want evidence that the public spotlight is a bad thing on occasion, you should acquaint ...