Communications of the ACM

A Practical Guide to Last-Touch and Multi-Touch Attribution

Most organizations rely on traditional last-touch attribution, a simple model that assigns 100% credit to the last engagement ...
Forbes

The Secret To High-Performing Car Dealership Marketing: Attribution, Transparency And Strategy

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s fast-paced automotive industry, car dealerships constantly seek ways to maximize ...
MarTech on MSN

Rethinking marketing’s relationship with data

Years of optimization and personalization have left marketing chasing metrics over meaning. Clean data offers a way to ...
AdExchanger

How M&C Saatchi Is Navigating Marketing Measurement Without User-Level Data

As privacy rules tighten, M&C Saatchi built OneView to help marketers measure performance without relying on cookies or ...
techtimes

The Data Revolution Reshaping Marketing: How Three European Founders Are Solving the Attribution Crisis

A revolution is taking place in digital marketing. As third-party cookies crumble and privacy regulations tighten, marketers struggle to understand customer journeys. Against this backdrop of ...
Auto Remarketing

COMMENTARY: Lead conversion in automotive retailing & the power of data analytics and attribution

“Cost of acquisition” should not just be a popular discussion point on Shark Tank. It should be top of mind for dealer principals in the automotive retail sector, where the challenge is not simply how ...
MediaPost

Lost In Data: Why Marketers Don't Trust Attribution And Measurement

Marketers are challenged with putting data insights together piecemeal to prove performance. Privacy changes and fragmented user journeys have blurred the picture of ...
MarketingProfs

Beyond Last-Click: Attribution Models That Actually Reflect Modern Customer Journeys

See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...
Morningstar

Orange 142 Partners with Tourism Economics to Deliver Advanced Attribution and Economic Impact Data for Destination Marketing Organizations

Orange 142 Partners with Tourism Economics to Deliver Advanced Attribution and Economic Impact Data for Destination Marketing Organizations Provided by PR Newswire Mar 26, 2025, 6:00:00 AM Orange 142 ...
Morningstar

Marchex Releases Healthcare AI Solution to Provide Comprehensive Patient Insights and Superior Marketing Attribution

New Healthcare AI Solution provides in-depth insights into patient interactions, better connects marketing spend to revenue, and delivers actionable data to improve operations across complex health ...
Business Wire

Comcast’s AudienceXpress and iSpot Announce New Data Collaborations Aimed at Enhancing Performance TV Marketing Solutions, Bringing New Data Sets to TV Measurement and ...

NEW YORK--(BUSINESS WIRE)--AudienceXpress, a Comcast Advertising company, today announced a series of new data collaborations with iSpot, the TV measurement company used by top advertisers and ...
Business Wire

New Alembic Product Release Revolutionizes Marketing Analytics by Proving Causality in Marketing

Alembic is the first to eliminate the guesswork in calculating marketing ROI using composite AI, a graph neural network and contact-tracing mathematics developed during the pandemic SAN ...