Conversion tracking is a must-have. If you can, you should. Simply knowing how many sales you generated for how much spend isn’t enough. You need to be able to know which keywords (and better, which ...

Google Analytics 4 update unifies conversion reporting across Ads and Analytics, introducing 'key events' and privacy-first measurement solutions. GA4 introduces 'key events' to replace conversions in ...

WESTLAKE, Texas, June 30, 2025 /PRNewswire/ -- DealerFire, a leading provider of custom automotive websites and digital marketing solutions, has published a new blog post that outlines how dealerships ...

Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re ...

If you’re not already using AdWords conversion tracking or importing goals from Google Analytics into your AdWords account, the new Smart Goals might be the next best thing. Smart Goals are powered by ...

As ad blockers and privacy laws disrupt client-side tracking, marketers are shifting to server-side methods for cleaner, more ...

How do you know your dealership website is actually working? DealerFire is ready to show you how to find out. The provider of custom automotive websites and digital marketing has published a blog post ...

Stating the obvious, but sometimes the obvious is not always obvious. Google's AdWordsAdvisor in WebmasterWorld went on record stating that Google does not use the conversion tracking or Google ...