Content marketing produces 3x more leads per dollar spent than paid search advertising, offering exceptional value for small businesses with tight budgets. While PPC offers quick visibility, content ...

Mutualism between SEO and PPC lowers costs, speeds insights, and builds sustainable visibility across organic and paid search ...

In digital marketing, it’s so easy (and tempting) to separate the various sub-disciplines into their little worlds. Here’s SEO over here, the big one. Then there’s social media marketing, and over ...

Content marketing and PPC can greatly improve the quality of blog content, landing pages, and bring more quality leads to your online business. Find out how. Learn how to bring the SEO and engineering ...

As more buyer journeys occur online, it's critical for brands to have content and tools that guide buyers toward the right decision. To effectively support the consumer journey, marketers must ...

Is anyone still creating artificial opposition between SEO and PPC (e.g., “We rank first organically, so we don’t need to pay for an ad”)? How about hiring a PPC- or SEO-only agency or keeping ...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Contributor Kevin Lee looks at creative synergies and the power of collaboration to ...

Though pay-per-click (PPC) advertising and content marketing appear to be marketing islands unto themselves, many smart marketers use PPC to enhance their content marketing efforts. Both tactics are ...

It isn’t just about how your website looks. It’s also about performance. While getting qualified users to click on your ads is a crucial first step in any paid search program, everything that happens ...

PRESSADVANTAGE – Blue Interactive Agency, an established leader in digital marketing innovation, is establishing a new standard for performance-driven marketing through artificial intelligence.

As we come to the end of 2017, we’ve decided to take a look back at some of our most-read articles throughout the year. For the rest of this week, we’ll be highlighting the top five most popular ...

The nationwide agency brings data-driven SEO, PPC, content marketing, and web development services to Kansas City’s thriving business ...