Rising consumer prices, higher digital engagement and increase demand for sustainable products are causes shifts in consumer ...

Anyone immersed in the business world has a grasp on how dynamic the market's behavior is when it comes to consuming goods and services. Every year, business owners across the country are forced to ...

Crocs Inc. (NASDAQ:CROX) has emerged as one of the most unexpected winners in China's consumer market, transforming from a ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

A PwC analysis shows that GLP-1 medications like Ozempic and Zepbound may be catalyzing a behavioral and economic shift ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Today we are going to do a deeper dive into the most difficult, yet ...

The Covid-19 pandemic has altered nearly every aspect of the travel business as new habits, concerns, and demands become top of mind for consumers. Travel and hospitality companies should be paying ...

The impact of Covid-19 on consumer behavior has been “sweeping and immediate,” a McKinsey and Company study found. To succeed in the “next normal,” organizations must raise the bar for digital ...

Learn how situational content marketing is reshaping the future of content strategies. Adapt and resonate with your audience in real-time. For decades, marketers have relied on the traditional funnel ...

US consumers are expecting higher prices and a weaker economic outlook, a recent Deloitte survey found. Deloitte vice chair, ...