The process of marketing a new product or service begins when you create a frame of reference. Essentially, the frame of reference is the way your product is perceived by the market and consumer; for ...

The internal/external frame of reference (I/E) model and dimensional comparison theory posit paradoxical relations between achievement (ACH) and self-concept (SC) in mathematics (M) and verbal (V) ...

Click on the image above to get the coloring page version of the episode art! This episode looks at the role our frame of reference plays in how we feel about our lives. The main story is about a ...

Universal wonder Despite a society that told Chanda Prescod-Weinstein she didn’t look like a physicist, she still managed to fall in love with the subject as a child. (Courtesy: Shutterstock/Prazis ...

This paper examines methodological issues that arose in the course of the development of the inertial frame concept in classical mechanics. In particular it examines the origins and motivations of the ...