(Reuters) - While U.S. food companies are making healthier breakfast cereals for children, they're also aiming more ads for their unhealthiest products at kids, according to a report issued on Friday.

From quirky monsters to space explorers, these long-lost cereal mascots once ruled Saturday mornings before fading into ...

High-sugar cereal brands target their TV ads at kids under age 12. A new study finds that this advertising leads to greater household purchases of unhealthy cereals. It is the first study to directly ...

Back in the '80s, sugary cereal tie-ins were quite the thing. One fast food chain still around today tried to get in on the ...

One of the top sources of added sugar in children's diets is in their breakfast cereal. A new study shows that advertising drives sales of high-sugar cereals when it's aimed directly at kids under 12 ...

The world's largest cereal maker plans to stop marketing sugary cereals to children under 12. Advocacy groups and parents threatened to sue Kellogg's for advertising junk food to kids. The groups ...

A new study in the American Journal of Preventive Medicine found that just nine children's cereal brands advertised directly to kids dominated purchases by families with kids: Cocoa Puffs, Frosted ...