CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes. What’s ...

Veset is enabling CNN Brazil to distribute its Brazilian news-based channel to Samsung TV Plus, using Veset Nimbus. CNN Brazil has previously been primarily distributed through cable TV and its ...

We’ve all heard the promise: CTV is the future. It’s the great equalizer, blending digital targeting with the storytelling power of TV. That vision is authentic and compelling, but turning it into ...

The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact emerging CTV formats When you purchase through links on our site, we may earn an ...

Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with an average rise of 17 per cent, ...