Staying aligned with the needs and expectations of today's customer is a challenging task for organizations of all sizes. There are many more moving parts to customer engagement than in the past, but ...

The industry has long seen CRM platforms as little more than a campaign tool — a trusted digital notebook for storing customer details, purchase histories, engagement signals, and past interactions.

As part of the design of Sales Mastery’s 2022 Sales Performance Scorecard (SPS) survey, we solicited input from our external advisers about which kinds of data to gather for this year. As this is the ...