The single biggest challenge with any customer relationship management (CRM) application is getting salespeople to use it. Most CRM applications are selected by sales and finance managers in ...

Customer relationship management (CRM) solutions have become a must-have for businesses of all kinds. It’s not enough to just deploy a CRM solution—you need to deploy the right one. But with multiple ...

Software rivals Siebel Systems Inc. and PeopleSoft Inc. continued their separate pushes into the realm of mobile customer relationship management (CRM) last week. Both companies announced applications ...

Business users get customisation help in the next version of the open source firm's customer relationship management software The next version of SugarCRM's open source CRM application, due for ...

Twenty years ago, sales leaders around the world were sold on the promise of a new, cloud-based CRM that would replace the moribund legacy applications that ruled the roost. Fast forward to today and ...

One of the more difficult challenges that many organizations still face when deploying customer relationship management (CRM) software is actually getting salespeople to use it. Salespeople are still ...

Salesforce, Inc. (NYSE:CRM) is one of the stocks to buy according to billionaire Ray Dalio’s Bridgewater Associates. On ...

Enterprise-software giant Oracle has embedded social-networking functions into its latest CRM offerings, allowing the applications to emulate social-networking sites. At a briefing in the Philippines ...

These and many other fascinating insights are from Gartner’s What’s Hot in CRM Applications in 2018 by Ed Thompson, Adam Sarner, Tad Travis, Guneet Bharaj, Sandy Shen and Olive Huang, published on ...

Just a few short years ago, the effectiveness of pushing back-end business applications onto small mobile devices was mediocre, at best. The devices weren’t that powerful. Mobile networks were orders ...

If you're a very small company - maybe less than ten or twenty people – it’s likely that you can use a number of off-the-shelf, cloud-based customer relationship management applications right out of ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. You're looking for a CRM system for your company. But you're not ...