Are you ready to talk about GIFs? Sit tight because we’re talking about marketing for millennials. My startup’s target consumers are young women between the ages of 18 and 35. It’s an incredibly tech ...

Plenty of tech startups dream of building a new consumer brand that's used and recognized by hundreds of millions of people every day. Few of them get as close as Giphy, the four-year-old GIF search ...

GIFs and cinemagraphs are a fun and innovative way for brands to connect with their audience in the era of Tumblr, BuzzFeed and other media platforms attempting to hack the virality of the Internet.

Technology investors are clearly bullish on GIFs. For many marketers, however, the ever-popular, silly, looping clips are mostly uncharted territory. For example, last October the startup Giphy Inc.

Instagram's new Boomerang feature isn't a GIF-maker, but it thinks like one: The tool makes one-second videos out of a burst of photos. The Boomerang videos loop indefinitely, forwards and then ...

(CNN) — One of Facebook’s biggest acquisitions in recent memory is for a service commonly used to find GIFs of adorable puppies, Real Housewives and literal dumpster fires with broad metaphorical ...