AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

SAN DIEGO, June 25, 2025 /PRNewswire/ -- The path to purchase has splintered, and Gen Z is in the driver's seat. According to SOCi's 2025 Consumer Behavior Index (CBI), younger consumers are building ...

From tapping into the comforting pull of nostalgia to leading innovative, AI-driven personalization, today’s marketers are navigating a dynamic landscape where emotional connection meets technological ...

(CX) and consumer behaviour. In 2025 AI went mainstream, but customers stayed stubbornly human, says Liezel Jonkheid, ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

It wasn’t so many years ago that ketchup and Heinz were synonymous, Starbucks was the default destination for meetups, and J. Crew was the darling apparel brand of aspirational young adults. Like most ...

DUBLIN--(BUSINESS WIRE)--The "South Korea Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail ...