Getting your company’s marketing strategy right can feel like a big job. There are so many things to think about, from who ...

Boston-based Tufts Medicine’s new marketing chief told Becker’s he plans to engage patients across multiple platforms and devices to boost the academic health system’s “brand experience.” Drew ...

Nike is committing to “bolder and more distinctive” brand marketing as it seeks a rebound, CEO John Donahoe said on a call discussing third-quarter earnings with analysts last week. The Summer ...

Achieve a balance between brand performance and marketing with a more nuanced approach. Discover the surprising strategy to give brand supremacy. Balancing brand and performance marketing has nothing ...

Without defined goals and measurable outcomes, activity can become scattered. A structured plan connects strategy to ...

With over 5 billion people on social media, platforms like Instagram, Facebook and TikTok aren’t just places to scroll—they’re places to sell. As consumers spend an average of 141 minutes per day on ...

Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. "You just had to be there." Recognize that phrase? You've ...

OTC Influence will drive marketing programmes for OTC brands with a social-media-first approach that includes harnessing health influencers, impactful earned media and owned channel content. This will ...