The core of the NextGen AI hollowing out of creative brand agencies and workers is really a reminder of the fundamental power of brand as the ultimate business engine. As the industry drowns in the ...

In this traditionally slower part of the event season, it’s a perfectly natural response to audit your business strategies and workflow as you make plans for the busy year ahead. But how much focus ...

On 12 and 13 March 2024, Europe’s leading brand professionals will return to London for WTR Live: Brand Strategy Summit Europe. Over the course of two days, senior brand leaders, in-house trademark ...

Brands have become increasingly important in today's competitive world both for competitors and for consumers of products. Brands play various roles, the most important being the role of ...

December 8, 2021 - As a sign of the times, the name of a cryptocurrency service company will soon replace the name of an office supplies retail store on Los Angeles's professional basketball and ...

Today we reveal the programme for this year’s Brand Strategy Summit USA. WTR Brand Strategy Summit USA returns to New York on 8 and 9 October to unite senior brand leaders, in-house trademark ...