Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Successful business development teams know they need to strike a balance between chasing new account leads and nurturing existing brand loyalty. The right approach must consider both elements as key ...

Brand loyalty is a powerful force in the auto trade. Automakers plow billions into ads that provide no information whatsoever about their vehicles, but are designed to make their brands look classy ...

Brand loyalty plays a crucial role in the success of companies across various industries. But the dynamics of consumer behavior are constantly evolving, and recent trends indicate a significant shift ...

NEW YORK—As audiences fragment and the competition for the attention of consumers grows ever more heated, a new survey from Brand Keys highlights some of the companies and brands that are doing the ...

Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...

According to a new report, Google’s growing number of Pixel owners are also the most likely to consider switching to other brands on their next upgrade, creating a problem for brand loyalty. Statista ...

Customer journeys and emotional experiences turn satisfied customers into outspoken brand promoters. Customer loyalty isn’t just earned through rewards programs or sales-driven perks—it’s built ...

Tesla brand loyalty is crumbling. Trade-ins of Teslas increased 250% year-over-year nationwide in March. Used prices are expected to begin to cave to increased supply in the coming months. What would ...

By optimizing points through travel rewards credit cards, you can save significant money when flying -- especially with ...

A new study finds EVs are helping car brands attract new customers. Ford, Hyundai, and Kia have EVs bringing in the most new customers. GM CEO said 40% of customers purchasing GM EVs are new to the ...

Royal Caribbean is launching its new Points Choice rewards program in 2026, letting guests earn and apply loyalty points ...