Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In recent years, influencer marketing has become a popular strategy for B2C businesses to ...

In B2B, trust is the real product — and storytelling is how you earn it. Here’s why every strategy should start there. The ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. But it doesn’t have to be.

Hidden buyers trust thought leadership more than marketing. Ann Handley and Katie Robbert show how authentic voices and live events turn ideas into influence. The post Why it’s time to rethink your ...

B2B marketing is a term that is being used for industrial marketing or the business to business marketing. These marketing tactics are being used by individuals, MNCs, firms, commercial, and ...

The virus that must-not-be-named has officially become a full-blown nightmare. As the virus continues to spread, businesses continue to suffer. Business-to-Business or B2B companies are no exception; ...

As 2022 begins to build steam, marketers can learn from active e-commerce on a national and global scale. Owing to circumstances, many customers for B2B have to work remotely, while others are ...

Analysts and researchers have been saying it for years: Video is the future of B2B content marketing. And in 2021, that projection still holds up. Marketers across all segments are realizing the ...

Demandbase’s Alicia Hale and The Harris Poll’s Rob Jekielek host the Strategy & Planning Series webinar set for Oct. 28.

Email marketing can be a powerful tactic for B2B firms of all types. However, standing out in people's inboxes and spurring action can be major challenges. An infographic (below) from DiGGrowth ...

There is a lot of B2B content in the world—and a lot of it is bad. Maybe that’s harsh, so let’s say it’s…weak. It’s often just superficial fluff, navel-gazing “thought leadership,” or just plain ...

B2B content marketing can prove a lot harder to pull off than consumer marketing, nevertheless the basic principles remain the same. The essential elements of success are still based entirely on the ...