Is it OK to be a virgin? Is it OK to experiment with other guys? Is it OK to be the little spoon in bed? These are just some of the questions that men ask themselves — and Google — when no one is ...

Yesterday (March 13), Lil Baby returned for another release with AXE. The men’s grooming company recruited the Grammy winner for their all-new fine fragrance collection. “Yo, you gotta try this new ...

The ‘Call me’ campaign, developed by BBH Asia-Pacific, consists of four TV spots and two print ads that stay close to the deodorant’s global positioning of giving men the edge in the mating game.

BBH Asia-Pacific conceptualised the campaign, whose creative strategy was to show that Axe Vice makes men so seductive that it ‘turns nice girls naughty’. Thus, each execution shows different Asian ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 12 min 29 sec ago By E.J. Schultz - 1 hour 5 min ago By Tyler Bishop - 4 hours 6 min ago By Tim Nudd - 6 hours 5 min ago By ...

Heretofore, Axe has been for men. Now, the Unilever deodorant brand is introducing a fragrance for women called Anarchy. A new commercial depicts a scene of mayhem, with a chain of events including a ...

Greystripe has revealed some of the numbers from one of its recent iPhone advertising campaigns - a Flash game for shower gel-maker AXE that was embedded in Greystripe's network of iPhone games. The ...

An Axe deodorant ad that features sexy angels has religious people up in arms. South Africa has banned a television commercial featuring angels falling from the sky and tossing away their haloes in ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...