Origins: The history of corporate America is replete with examples (both real and apocryphal) of schemes to manipulate consumers into not only purchasing new products, but into buying more of the ...

Back in the 1960's, Alka Seltzer was a brand in trouble. Its loyal users were getting old, and Alka Seltzer had become a symbol of slobs who ate and drank too much. It was almost embarrassing to be ...