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Netflix, Seeking to Bolster Ad Reach, Changes Metric to Monthly Active Viewers, Versus Users
The streaming giant intends to institute a new measure for advertisers that tabulates how many of the 190 million monthly ...
Amazon's push into TV advertising, especially via sports rights, is a bold strategy to unlock a $100B+ market opportunity beyond e-commerce and AWS. The real win for Amazon is not just acquiring ...
Reddit is forecasting higher-than-expected fourth-quarter revenue, crediting its artificial intelligence-powered advertising ...
Apple Inc. (NASDAQ:AAPL) is not just coasting on its iconic devices and services; it’s gearing up for a significant boost in its revenue trajectory. With a $110 billion share repurchase authorization ...
Tencent on Wednesday posted a fourth-quarter beat on top and bottom line driven by a surge in gaming and advertising revenue. The company also notched a ramp-up in capital expenditure, which more than ...
Nestle to achieve cost savings of at least $2.83 bln by 2027 Company to increase investment in advertising and marketing to 9% of total sales by 2025 Nestle forecasts medium-term organic sales growth ...
Crypto exchange Coinbase has acquired Spindl, an onchain advertising and infrastructure platform, in a move aimed at enhancing the visibility of projects built on its Ethereum layer-2 network, Base.
Warner Bros. Discovery swung to a third quarter loss, with box office performance from films like "Superman" offset by ...
A 5–7% uptick in spends and a print-led recovery signal that tax reform, not just festival demand, is driving the next phase ...
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