One of the classic tasks to automate with scripts is checking all your URLs for 404 errors. Google has their own Link Checker script, for instance. But this only tells you if a page is broken in a ...

Search Engine Land » Platforms » Google » Google algorithm updates » Core update » Article Share “Everyone has a plan until they get punched in the mouth.” This gem from heavyweight boxing legend Iron ...

If you are managing a large-scale AdWords account this holiday season, it’s important that you stay on top of it. Aside from ad copy updates to promote seasonal offers, and bid adjustments to stay ...

Advertisers and agencies without enterprise-level access to the Google Suite can now access and benefit from the integration between Optimize and Google AdWords. A visual editing tool created by ...

Google announced at their event yesterday that they are opening up a beta within Google AdWords to let your search ads lead to landing pages powered by AMP. Google said "we're launching a new AdWords ...

Google AdWords will be making some changes to its ad serving algorithm which rates the quality of advertiser landing pages. On the Inside AdWords blog the change is discussed and Google feels that it ...

Google announced that it would start to include landing page load time as a Quality Score factor a few months ago, and the change is slated to take effect by mid-June. This is important, as Barry ...

The title kinda sounds like something from an old 1940's monster movie, where the big ugly futuristic robot crawls out of it's dark hole to terrorize the common advertiser with blinking lights and ...

Google announced plans on Thursday to ensure that consumers have faster and safer ad experiences after they click on ads. As of October 30, 2018, the company will require advertisers to use parallel ...

Google Adwords is reminding its advertisers about the landing page quality guidelines. The guidelines stressed the importance of directing users to good quality landing pages which immediately tells ...

Your ad might grab attention and provide useful information to encourage clicks, but what percentage of those clicks actually turn into clients once they reach your website? Online marketing involves ...

Your ad campaigns should bring you closer to new prospects and clients. But how well are you tracking their success? We explain how to improve the conversion rate of your AdWords campaigns. Your ad ...