Moving seats, wind, rain, and flying popcorn are making "The Odyssey" in 4DX a social media attraction.

Add Yahoo as a preferred source to see more of our stories on Google. In 4DX, audiences experience motion seats, scents, wind, strobe lights, and even simulated snow all timed to the movie’s events.

I saw the viral screenings of The Odyssey in 4DX and knew I had to try it for myself — but what I didn't expect was to think ...

I have seen the future of movie-going, and it is water-spewing, butt-rattling theater seats. That's what an $8 ticket surcharge gets you when you book reserved seating in a 4DX-enhanced movie theater.

Spider-Man set a U.S. and Canada opening-weekend record without North American IMAX screens, exposing the shortage of premium ...

Imagine not realizing you're about to get shaken and sprayed with water for three hours before walking into a 4DX IMAX ...

When audience members take their seats to watch “Bullet Train” in a 4DX auditorium this weekend, they will be greeted with a choice. Within the armrest lies a small button that allows viewers to ...

The 3D movie experience is officially taking movie goers to new heights—the 4DX level that is—where movie goers can feel like they’re right there in the center of the action. “It’s really the next ...

There has been a lot of talk in recent years about how the movie theater experience fits in with the age of at-home streaming. With options like Amazon and Netflix now offering Oscar-quality films, ...

4DX is a format that looks to turn traditional, passive film-going into something more experiential, like seats shaking, tilting and gyrating. Tickets are priced at $30 for 4DX in one New York City ...

No IMAX? No problem. Here's which theater format offers the best way to experience Spider-Man: Brand New Day, from Dolby ...